Learn the art and science of advertising on Facebook to drive real impact with your campaigns.
While constant improvements to Facebook's platform have helped advertisers to more effectively reach audiences, drive actions, and measure results, they have also created the need for more informed media teams and increasingly sophisticated software.
In this ebook, we'll go over:
- The Art — Why a skilled media team is necessary for planning, executing, and reporting on Facebook campaigns
- The Science — How data-driven software can create hyper-relevant campaigns through targeting, timing, and scale
- When Art Meets Science — The impact of services and software working in tandem to drive ROI