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The Forrester Wave: Social Advertising Technology, Q3 2017

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“Clients offer praise for [Brand Networks’] proprietary Optimize Now algorithm and its customer service...”

Companies with deep social ad needs seemingly have a vast array of options when it comes to choosing a social ad tech provider. But according to the independent analysts at Forrester, “...in reality, only a few heavy hitting vendors manage the big budgets."

Brand Networks is among those vendors, and one of only two ad tech vendors in social advertising to be named a “Leader” in this deep-dive analysis.

What does it take to meet the needs of today’s enterprise-class social advertisers?  

Forrester evaluated vendors in this space by 36 unique criteria, which they group into three high-level categories: Current Offering, Strategy, and Market Presence.

Brand Networks achieved the highest score possible in 16 of those criteria, including:

  • Product Vision
  • Bidding
  • Optimizing
  • Data Importing and Exporting
  • Dashboards and Reporting
  • Planned and Launched Enhancements
  • Social Networks Syncing
  • Social Media Management Solutions (Integrations)
  • Measurement & Optimization Solutions (Integrations)
  • Business Intelligence Platforms (Integrations)
  • CRM Suites (Integrations)
  • Other Technology (Integrations)
  • Client Media Spend

Find out why Brand Networks was named a Leader, and learn how to make the right choice when selecting a social advertising technology vendor. 

Download a copy of the full Forrester Report by completing the form.