Artificial intelligence (AI) is becoming today's marketing buzzword. Legitimate AI-powered solutions are now widely available from tech providers, including social advertising technology companies. But marketers looking to invest in AI-powered technology must develop a sense of what AI is, what it can potentially accomplish, and what it is capable of in a social advertising context.
Guest speaker Melissa Parrish, Research Director at Forrester Research, will answer the following questions:
- What does AI promise in marketing and advertising technology?
- How can marketers separate fact from (science) fiction before investing in AI?
- How should marketers assess AI-powered social advertising technology?