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ON-DEMAND WEBINAR: AI-Powered Social Adtech


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Watch My Webinar

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Artificial intelligence (AI) is becoming today's marketing buzzword. Legitimate AI-powered solutions are now widely available from tech providers, including social advertising technology companies. But marketers looking to invest in AI-powered technology must develop a sense of what AI is, what it can potentially accomplish, and what it is capable of in a social advertising context. 

Guest speaker Melissa Parrish, Research Director at Forrester Research, will answer the following questions

  • What does AI promise in marketing and advertising technology? 

  • How can marketers separate fact from (science) fiction before investing in AI? 
  • How should marketers assess AI-powered social advertising technology?