Social is a big part of your game plan. You're publishing great content, managing a community, and investing in advertising. Things feel like they're working and the metrics for each social team in your organization validate that feeling.
Why does it matter if your paid, earned, and owned social tactics aren't working together?
Because the customer journey has never been more of a pinball game than it is today.
Every customer you reach will experience a unique combination of your paid, earned and owned communications.
In this ebook, co-authored by Brand Networks and Lithium Technologies, you'll take a practical look at the sprawling social activities many organizations operate independently so you can make a plan to bring them together.
- How paid, earned, and owned social content come together at each stage of the customer journey
- Tips on creating a winning holistic social media strategy to achieve optimal business growth and health
- Why using a single, multi-component social technology provider may be stunting your overall growth
Ready to win over consumers with a holistic social media strategy?