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Crossroads Report: Options for View Tagging on Facebook


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Facebook is updating the way view tags work with Facebook-owned inventory.

Effective immediately for new campaigns, and October 1 for active campaigns, Facebook will be working with a more focused list of view tag providers.

In addition to the shortened list of providers, Facebook is restricting what view tags can do.

In this Crossroads Report, you'll learn:

  • If your Facebook advertising strategy will be impacted by the update.
  • What implications, if any, you will face now that the update is in effect.
  • How you can navigate the update and what options you have.