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An Inside Look at Instagram Advertising: Q1 2016

Exclusive Research from Brand Networks


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In Q4 of 2015, we saw Instagram advertising take off at lightning speed.

In Q1 of 2016, we learned that the fast start was no fluke.

Over the course of three months and more than 2 billion Instagram ad impressions served by Brand Networks clients, we saw results improve across the board—with impressions soaring, costs shrinking, and new creative opportunities being leveraged across industries.

In our new research report, we take you behind the curtain and examine what this data means for Instagram advertisers everywhere.

Highlights from the research include:

  • What happened to average CPMs in the aftermath of the 2015 holiday season
  • Which industries experienced the greatest drop in costs (spoiler alert: retail, ecommerce, technology, and financial services were among the big winners)
  • Industry-specific Instagram strategies that resulted in big wins
  • Why real-time advertising and video campaigns are quickly becoming tactics you can’t afford to ignore

And, of course, we’ll take a look into our crystal ball and tell you what it all means for your Instgram ad efforts moving forward.

Download the complete report today for full details, charts, and analysis.