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A Look at Instagram Advertising Through Time


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Three years ago, when Brand Networks released our initial Instagram research report, the platform was considered in its advertising evolution compared to Facebook. It was still Facebook's kid brother.

Today, Instagram is a juggernaut for digital advertisers. We analyzed 44 billion ad impressions going all the way back to the beginning of API-based advertising on the channel to confirm what you already know in your gut:

Instagram is a powerful way to reach a mass audience. It can be relied upon to deliver high performance and efficiency across a very broad range of industries and objectives.

In this report, Brand Networks takes you much, much deeper than that...

Ready to explore Instagram advertising by the numbers?

You'll find out: 

  • How fast Instagram advertising is growing and what that growth means for average prices 
  • Which industries are winning, and which are losing—and what they're all paying to advertise on Instagram
  • How Instagram Stories and other factors are influencing creative formats like video