The world has moved beyond channel-based strategies that focus on display, video, mobile, social, etc. In an era of empowered consumers interacting with brands in increasingly diverse and fragmented ways, it's time for marketers to make omnichannel a reality in order to create a personalized and cohesive experience for their consumers.
Join guest speaker Joanna O’Connell, Vice President and Principal Analyst at Forrester, and Kyle Psaty, Vice President of Marketing at Brand Networks, as they look at the what omnichannel marketing really means in an advertising context.
You Will Also Find Out:
- How ad creative will adapt to become more personalized in addressable channels
- How audience segmentation will evolve to cater to the next evolution in advertising
- How performance measurement will advance to address a more complex landscape