It’s impossible to deny that today’s world isn’t consumed by all things video. It’s also impossible to deny the role that video plays in the marketing mix of brands all over the world. To this end, It makes sense that video spending is expected to grow by double-digits between now and 2023 when it is projected it to eclipse $100B, according to Forrester's new Video Advertising Forecast.
Despite its growing influence, video advertising initiatives don’t fit soundly into just one shoebox. From traditional TV to social video, the video-centric advertising options available manifest in a growing number of ways with each playing a potentially different role in the lives of consumers.
Understanding the options available and where they fit is critical to success in today’s ultra-competitive marketplace.
Guest speaker Jim Nail, Principal Analyst at Forrester Research, joins Brand Networks’ VP of Video, Paul Sluberski, to set the record straight.
- How to approach advertising in a video-first world.
- What an omnichannel video campaign looks like today.
- Trends and best practices to help you succeed in your video approach.